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Research papers

Research into export opportunities of small and medium size companies

Two of the export organizations, each acting on its own responsibility, commissioned a wide scale survey in 1982. The purpose of this survey was to establish which bottlenecks are encounted by exporting small and medium-size companies in their export...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Theo Hess, Linda Keemink
Company: NIPO
June 15, 1983

Research papers

Attitude and motivation research in exporting

At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Henk L. Bos
February 1, 1970

Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980

Research papers

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976

Research papers

Export market research for smaller organisations

The paper takes the view that increasing affluence in Europe will produce greater opportunities for developing export markets in consumer goods and that those will be attractive to smaller as well as large exporting organisations. It discusses some...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Howard Biggs
June 15, 1973

Research papers

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976

Research papers

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Tom Hara
June 15, 1983

Research papers

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Zivorad Zlatkovic, Mile Jovic
June 4, 1986

Research papers

Comments on mr. H. l. Bos' paper

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970