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Research papers

Home is a feeling

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...

Catalogue: Asia Pacific 2019
Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical
May 22, 2019
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Citation

Panchawati, Rees and Mukuzhical (2019a, May 22). Home is a feeling. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/home-is-a-feeling


Research papers

Axe 'click'

The paper explores how the global communication campaign for the 2006 Axe variant 'Click' was researched using evolutionary insights as a foundation. A multi-layered approach comprising desk-research, expert interviews and consumer groups validated...

Catalogue: Congress 2006: Foresight
Authors: Andy Bloor, Alistair Millar, Jem Fawcus
Company: Firefish
September 17, 2006
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Citation

Bloor, Millar and Fawcus (2006a, September 17). Axe 'click'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/axe-click-


Research papers

A study of vehicle speed measurement using film techniques

This paper describe the development and use of an innovatory technique of studying motoring behaviour, with particular reference to a precise measurement of speed. The technique developed involves continuous filmed records of road traffic and has to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Lynda Waters, K. M. Macafee
June 15, 1976
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Citation

Waters and Macafee (1976a, June 15). A study of vehicle speed measurement using film techniques. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-study-of-vehicle-speed-measurement-using-film-techniques