Resources Library by ANA

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1987

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

June 15, 1987

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: François R. Delauzun, Colin M. Wilding

Company: British Broadcasting Corporation (BBC)

June 15, 1987

Meter-panel-data analysis and its influence on programme schedules

On April 1st 1986 the broadcasting corporation in Hessen the "Hessischer Rundfunk, HR" has changed its programme schedules for the 1st and 3rd programme, It will be shown which reasons have led to this change and the role of tv-audience research. By...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Joachim Wiedemann

June 15, 1987

The role of broadcasting research in the development of the BBC’s daytime television service

The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson

Company: British Broadcasting Corporation (BBC)

June 15, 1987

TV's use of regular polls

This is a report about the use of polls on television at CBS News. A brief history traces the acceptance of polls during the early days of television in political and public affairs broadcasts. Polls began as an important source of information for...

Catalogue: Seminar 1986: Opinion Polls

Author: Warren Mitofsky

June 15, 1986

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Robin Jones, Tony Twyman, Simon Godfrey

June 15, 1982

Operating effective panels for TV audience measurement

Panels offer certain advantages over sample surveys in providing TV audience measurement information more precisely and economically. As planning requirements for TV advertising become more sophisticated therefore, demand for TV panels is likely to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Stephan Buck

June 15, 1973

The child audience for radio and television

Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Frederic H. Littman

Company: British Broadcasting Corporation (BBC)

June 15, 1961