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Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-psychology-of-radio-listening
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved April 24, 2024, from
Mather , M. R. (1982a, June 15). The classification of radio audiences in terms of needs, psychographics and interests. ANA - ESOMAR. Retrieved April 24, 2024, from
Roberts and Mather (1981a, June 15). Development of the product and corporate image of a radio station. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/development-of-the-product-and-corporate-image-of-a-radio-station
Day, Friend and Clemens (1977a, August 28). Building a radio audience. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/building-a-radio-audience
van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/research-on-in-store-commercial-radio
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television
Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-communication