Resources Library by ANA

Radio surveys via fixed and mobile telephone

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Jérôme Néraudau, Emmanuelle Le Goff

June 17, 2004

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 17, 2004

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Anny Wuyts, Dirk Soetens

June 17, 2004

Radio as a brand

This paper explores some of the strategies that have been developed and implemented to achieve this goal. It features an overview of the research undertaken to date that has underpinned the overall brand strategy. The strategy demonstrates a unified...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Author: Steve James

June 17, 2004

In-store radio

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.The purpose of the analysis was to identify the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Craig T. Gugel, Rob Wolf

June 17, 2004

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Robert H. Patchen, Beth Webb

June 17, 2004

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Ed Cohen, Barbara O'Hare, Lester Jones

June 17, 2004

Evaluating the ROI of radio and billboards

This paper reviews an analysis done on a billboard and radio advertising campaign in the fast moving consumer goods industry. The analysis uses multivariate regression to quantify the Return On Investment from advertising. The findings indicate that...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Brian Cusick, Rick Abens

Companies: Nielsen, Kraft Heinz Company

June 18, 2003

Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Lee Weinblatt, Avery Gibson

June 16, 2003