You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing David Lee.
ANA has found 1 results for you, in 226 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Local jewels and global heroes

This presentation explores globalisation from a marketing and particularly brand management perspective.The Fusion Model distinguishes three different types of brands according to their heritage and link to local or regional cultures and history:...

Catalogue: Congress 2007: Excellence
Authors: Yijun Ma, David Lee, Ute Rademacher
Company: Ipsos MRBI
September 19, 2007
×

Citation

Ma, Lee and Rademacher (2007a, September 19). Local jewels and global heroes. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/local-jewels-and-global-heroes