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Research papers
Emotional responses to brands and product categories
Emotions are associated with everything we experience, including communication, purchase and consumption related to brands.Emotions are unconscious underlying elementary processes, to be distinguished from feelings. Emotions can be observed as...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Flemming Hansen, Larry Percy, Rolf Randrup
September 19, 2004
Research papers
Profiling media users
The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...
Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen
Company: KANTAR TNS Malaysia
October 20, 1998
Research papers
Advertising research
A company communicates with its consumers in many different ways: media, the product itself, its packaging, its display material, personal communication, public relations, advertising and information about sponsoring. Although many of the...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Flemming Hansen
September 1, 1998
Research papers
Quantifying creative contributions
This paper briefly reviews the historical development of advertising testing, with particular emphasis on those above-mentioned measures that have survived and which are of practical use in contemporary testing. A model-based multivariable pretesting...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1997
Research papers
Store loyalty, frequency of shopping and their determinants
With the increasing concern for customer satisfaction, loyalty has come increasingly into focus in marketing planning and marketing strategy. This also applies to retailing. However, as the present paper will show, in a retailing context, loyalty is...
Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Flemming Hansen, Foul K. Faarup, Antje Christensen
Company: KANTAR TNS Malaysia
June 15, 1997
Research papers
Value dimensions
Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Are Kvaerk, Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1996
Research papers
An experimental enquiry into sponsoring
At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.
Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Flemming Hansen, Lene Scotwin
Company: KANTAR TNS Malaysia
March 15, 1995
Research papers
Radio advertising expenditure
This paper presents a comparison of the radio landscape and radio advertising in European countries. The commercial radio landscape in Europe varies considerably from country to country, ranging from Sweden where there is no commercial radio to Italy...
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Flemming Hansen, Lars Grønholdt
June 15, 1992
Research papers
