Resources Library by ANA

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1987

Brand loyalty patterns in different product areas

In the present paper, a behavioural measure is used to describe loyalty in different product areas. The measures derive from a large study comprising more than 600 branded consumer goods, for which information about purchasing, place of purchase,...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Hugo Tranberg, Flemming Hansen

June 15, 1985

Models and myths of brain lateralization

We review this work and identify what we feel is a reasonable stance in generalizing to normal people. Then we address a key issue underlying marketers' interpretations of hemispheric lateralization phenomena. Specifically, we are interested in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Niels Erik Lundsgaard, Flemming Hansen, Jerry C. Olson, William J. Ray

June 15, 1984

Brain lateralization and individual differences in people's reaction to mass communication

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Niels Erik Lundsgaard, Flemming Hansen

June 15, 1981

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

September 1, 1978

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research

Authors: Folke Olander, Flemming Hansen

Company: AIM Create

December 1, 1977

The perception of media contents by producers and audience

The present study shows a technique for studying the discrepancy between audience's and source's perception of communication. In the process of doing so findings are presented from a study of the perception of TV programs by the audience and by the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Flemming Hansen

Company: AIM Create

June 15, 1976

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Erik Bache, Flemming Hansen

Company: AIM Create

August 1, 1975

Newspaper segmentation based upon content and treatment factors

In the paper changes in the functions performed by newspapers are analyzed. It is shown how the type of information carried, the role of entertainment and the ability to act as a social reference point for the reader has changed. Also it is discussed...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Flemming Hansen

Company: AIM Create

June 15, 1974