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Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
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Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis


Research papers

Application of a general model in multi-national marketing planning

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
June 15, 1971
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Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning


Research papers

The role of beliefs and values in prediction of consumer choices

Predicting consumer behavior with attitude measures has not always been successful. It is proposed to deal directly with the attitude components. In this article one such approach is discussed. Consumer decisions are studied in simulated choice...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Flemming Hansen
September 1, 1970
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Citation

Hansen, F. (1970a, September 01). The role of beliefs and values in prediction of consumer choices. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices


Research papers

Attitudes and consumer behaviour

In this article an attempt has been made to outline some features of an attitude theory. This can in itself fulfil a function in the company's communication planning. Here it has formed the starting point for some more concrete reflections on...

Catalogue: The European Marketing Research Review 1967
Author: Flemming Hansen
August 1, 1967
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Citation

Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-