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Research papers

Living in the slow lane?

This paper questions the contribution that new information technology has made to the “sharp end” of the media business at the interface between the buyers and sellers of advertising. Although the author argues that the basic processes of...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Robert Hulks
November 11, 1996
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Citation

Hulks, R. (1996a, November 11). Living in the slow lane? . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/living-in-the-slow-lane-


Research papers

To see or not to see

The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Kate Lynch
November 11, 1996
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Citation

Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/to-see-or-not-to-see


Research papers

Television advertising as social communication

The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Natalia Kostenko, Tatyana Koshechkina
November 11, 1995
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Citation

Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/television-advertising-as-social-communication