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Research papers

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970
Author: Jokan Arndt
June 15, 1970
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Citation

Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-beer-tasting-experiment