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Research papers

The role of research in corporate restructuring

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The...

Catalogue: ESOMAR Congress 1989
Author: Marlyn (Mim) Ryan
September 1, 1989

Research papers

Brand image and global corporate identity

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986

Research papers

Brand image and global corporate identity (German)

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986

Research reports

London Transport motivational research into passenger need and attitudes

During the past year (1978/79), a series ofstudies have been conducted into passenger needs and attitudes, covering bus travel, tube travel, ticketing advertising, and brochures and London Transport Corporate entity. A substantial body of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research papers

Corporate advertising

One of the hottest issues for advertisers and advertising agencies , in the USA as well as Europe, is now Corporate Advertising. This specific branch of advertising, which deals, not with selling products, but in building a Corporate Identity and a...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
June 1, 1978