Resources Library by ANA

Concept testing of product design proposals

In product development, computer-aided design is already established as an effective tool for the generation, modification, analysis, simulation, and evaluation of a product design. The computer can also be regarded as an organizational platform on...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Gerard Loosschilder

June 15, 1995

Multimedia CATI/CAPI

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI process. Computer-assisted personal interviewing...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Matthias Thomae

Companies: Burke, Inc.,

January 1, 1995

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Niels J. Grommé

Company: KANTAR TNS Malaysia

January 1, 1997

Online databases and videotex access

The paper describes roughly the activities of the Commission of the European Community in the area of Videotex and highlights especially the European situation with regard to Videotex access to existing databases. Finally it gives a summary of the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Roland Haber

January 25, 1984

Words and bytes (French)

The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...

Catalogue: ESOMAR Congress 1988

Author: Pascal Fleury

September 1, 1988

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Yvonne van Veen

Company: Philips International

March 4, 2009

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: David Zeitlin, R. Charney, J. Aspden

June 15, 1977

Recent developments in computer applications for market research

In this paper we discuss some recent and possibly unique developments in the application of computer technology to market research data collection and analysis. We describe the development of three systems which utilise local area networks of...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Matthew Holder, Douglas J. Johnson

June 15, 1984