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Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research papers

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Colin Day, Chris Friend, John Clemens
August 28, 1977
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Citation

Day, Friend and Clemens (1977a, August 28). Building a radio audience. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/building-a-radio-audience


Research reports

Qualitative research into Radio Newcastle

The research's objectives were:1. To provide information on the particularneeds of listeners in the Tyneside area,for local radio;2. To identify satisfactions and dissatisfactionswith existing services in the area amongsta range of heavy and light...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). Qualitative research into Radio Newcastle . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-radio-newcastle-


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research papers

Research on in-store commercial radio

The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Emile M. C. van Westerhoven
June 15, 1971
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Citation

van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-on-in-store-commercial-radio


Research papers

The child audience for radio and television

Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Frederic H. Littman
Company: British Broadcasting Corporation (BBC)
June 15, 1961
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Citation

Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-child-audience-for-radio-and-television


Research papers

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
June 15, 1959
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Citation

Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-communication