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Research papers

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail


Videos

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
×

Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail-10850


Videos

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
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Citation

Searls, R. (2019a, April 09). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-video


Research papers

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
×

Citation

Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-


Videos

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies


Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
×

Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies-9467


Videos

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
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Citation

Li Ching and Juthani (2018a, May 23). Digital immersion. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/digital-immersion


Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
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Citation

Minocha and Kumar (2018a, May 13). Pricing of enormous number of features- Not a problem anymore!. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features--not-a-problem-anymore-


Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
×

Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features