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Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014

Research papers

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
September 10, 2014

Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014

Videos

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
June 15, 2014

Magazines

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2012

Research papers

Beleza natural

Few studies address the precarious course that might be encountered when entrepreneurs originating in the Base of the Pyramid (BOP) try to grow their businesses by transcending their class-of-origin and strike into mass or even luxury markets. In...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Leticia Moreira Casotti, Maribel Carvalho Suarez, Hy Mariampolski
Company: QualiData Research Inc.
May 21, 2010

Research papers

If you got it, you flaunt it

This presentation is based on the work carried out on the development of the Unilever Global Deodorant Team Insight Portal. The presentation suggests ways in which insight can be communicated more effectively, introduces the concepts of insight...

Catalogue: Qualitative 2009: The Evolving Human
Authors: David Cousino, Jon Cohen
Companies: Unilever, DigitalPeople
November 19, 2009

Research papers

Developing fragrances for developing markets

This presentation describes the work that has been done by Givaudan in putting together best practices and shared knowledge in developing fragrances for developing markets. The outcome is shown in the form of small case studies that underline...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Maurizio Volpi, Emmanuelle Constantino, Thomas Inglesant
Company: Givaudan
June 26, 2009

Research papers

The fragrance cocktail

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers: a 'premium segment' that has been introduced just twenty years ago. This presentation describes how Russian women...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Frédéric Miedzinski
Company: Open Air
June 26, 2009