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Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975

Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973

Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974

Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974

Research reports

Qualitative research on Yardley Black Label

Yardley Black Label is positioned in the medium price sectorof the aftershave market. The Black Label range has shownconsistent growth with a considerable increase (41%) insterling sales in 1974/75 over the previous year.The information on Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Exploratory research on VIM scouring powder

The objective of this research was to make an exploratory examination of consumers' attitudes to Vim and Ajax, with particular reference to the new 'coloured' versions of each. Data on 'loyal' and 'switching' behaviour and reactions to current Vim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970