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Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987

Research papers

Future information technology

This paper describes recent developments in the application of high technology to the collection and utilisation of information for marketing decision makers. Since this technology has been applied to single-source data designs for advertising...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986

Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984

Research papers

Managerial learning of technological innovation

This paper attempts to address the question of how policymakers confronted with the task of evaluating a new technology utilize and process information under a prototype decision-support-system environment. The paper posits a path of information...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Peter C. Wilton
June 15, 1983

Research papers

Inmarkt

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983

Research papers

Database system and its use for the pharmaceutical industry

For years researchers and documentarists are using online information systems to have access to R+Q work for worldwide patent and bibliographic information in their company or institution. Meanwhile there are a lot of information systems and...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Karl Venker
June 15, 1983

Research papers

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983

Research papers

Determinants of tourism flows in Europe

The Austrian National Tourist Office is installing a Marketing Information System (MIS). The aim of this MIS is to ameliorate the information flow of the everyday work and to develop a budget allocation model. The construction of the allocation model...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Hans Mikulicz
June 15, 1983

Research papers

A marketing information and communication system

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Brian Keedwell, Richard Starr
June 15, 1983