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Research papers

Integrated customer intelligence

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value. This approach integrates a strong base of customer knowledge with organisational knowledge and...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: David Laffin, John Marinopoulos
Company: Roy Morgan Research Pty Ltd
February 1, 2005

Research papers

Methodological contributions to the strategic management of localities

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001

Research papers

Methodological contributions to the strategic management of localities (Spanish)

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001

Research papers

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Douglas C. Bernhardt
March 1, 1999

Research papers

Strategic use of trends in the youth market

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: David Cox
October 22, 1997

Research papers

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Rudy Frambach
September 1, 1990

Research papers

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Sybil C. Simon
June 15, 1990

Research papers

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Author: Jan Willem Bol
June 15, 1987

Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986