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Research papers

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Andreas Reinold
May 1, 1994
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Citation

Reinold, A. (1994a, May 01). Patterns of individual TV usage. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/patterns-of-individual-tv-usage