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Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008

Research papers

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Andrew Green
Company: OMD Group
June 9, 2002

Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996