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Research papers

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Gerhard Graf, Horst Stipp
June 15, 1996
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Citation

Graf and Stipp (1996a, June 15). Cultural and lifestyle influences on tv viewing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/cultural-and-lifestyle-influences-on-tv-viewing