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Research papers


Until now designers, brand managers and researchers around the world had to do without a validated research instrument to predict effects of design.This paper explains how the Dutch Designers Association changed this by initiating and developing a...

Catalogue: Congress 2006: Foresight
Authors: Jos Vink, Gert Kootstra, Pieter van Ginkel
Company: Blauw Research
September 17, 2006