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ESOMAR Foundation announcement

Prize giving of the Tzedaka Foundation by Gunilla Broadbent, president of ESOMAR Foundation.

Catalogue: Latin America 2014: Accelerating Growth
Author: Gunilla C. Broadbent
June 15, 2014


Research papers

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989
Authors: Gunilla C. Broadbent, David A. Jodice
Company: D3 Systems, Inc.
September 1, 1989

Case studies

Researching hard to reach audiences

This paper presents four case studies of research projects which our firm has conducted recently among attractive, but hard-to-reach audiences. - The American Chicle Youth Poll, a landmark study of the attitudes and opinion of American youth, ages 8...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Gunilla C. Broadbent, Edward B. Keller
June 15, 1988