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Research papers

Mind games

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl
Company: Happy Thinking People
November 23, 2009
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Citation

Wittenberg, Matoul and Hagl (2009a, November 23). Mind games. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/mind-games


Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008
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Citation

Matoul, Hagl and Wittenberg (2008a, June 15). Kuschel, Kuschel, Kuschel . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/kuschel-kuschel-kuschel-


Research papers

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007
Authors: Michael Wittenberg, Hans-Bert Matoul
Company: Happy Thinking People
November 12, 2007
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Citation

Wittenberg and Matoul (2007a, November 12). Doot doot. From BPM to SPM. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/doot-doot-from-bpm-to-spm