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Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019

Videos

Is this an insight?

The research industry needs to reclaim its most precious asset–the insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...

Catalogue: Congress 2015: Revelations
Authors: Luke Perry, Peter Totman
June 15, 2015

Videos

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
June 15, 2013