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Research papers

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Liz Landy, Richard Windle
Company: Ipsos MRBI
June 15, 1999
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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research papers

Researching the market potential of Digital Audio Broadcasting (DAB)

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of...

Catalogue: 2nd Radio Research Symposium
Authors: Peter Menneer, Richard Windle
June 15, 1997
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Citation

Menneer and Windle (1997a, June 15). Researching the market potential of Digital Audio Broadcasting (DAB) . ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/researching-the-market-potential-of-digital-audio-broadcasting-dab-


Research papers

Measuring audience reaction in the UK

This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The problems of translating appreciation into a simple score...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Richard Windle, Liz Landy
June 15, 1996
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Citation

Windle and Landy (1996a, June 15). Measuring audience reaction in the UK. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/measuring-audience-reaction-in-the-uk


Research papers

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Tony Wearn, Richard Windle
Company: British Broadcasting Corporation (BBC)
June 15, 1994
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Citation

Wearn and Windle (1994a, June 15). Audience reaction as a tool for planning. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/audience-reaction-as-a-tool-for-planning


Research papers

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain