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Research papers

The renaissance of Chateau Lagrange

This paper describes how Suntory restored the international reputation and brand value of the French wine estate Chateau Lagrange by completely restructuring the estate. It emphasises the importance of establishing good relationships with local...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Seiichi Nagata
June 15, 1997
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Citation

Nagata, S. (1997a, June 15). The renaissance of Chateau Lagrange. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-renaissance-of-chateau-lagrange