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Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research papers

You just do not understand!

For the sake of consistency across markets in today's global environment are we as researchers becoming insensitive to the subtle variations that exist in respondents' understanding and processing of the questions we pose to them? This question is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Sonia Pall, Neerja Wable
September 1, 1998
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Citation

Pall and Wable (1998a, September 01). You just do not understand! . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/you-just-do-not-understand-


Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
×

Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646