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Research papers

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Larry Hasson
Company: RISC International (Europe) SA
June 15, 1996

Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996

Research papers

The variability of audience measurement data and how to live with it

The paper reviews the concept of sampling error applied to various methods of sampling and television panels in particular.Approaches are described for calculating sampling errors in relation to: Programme/Commercial Break Ratings Commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Tony Twyman, Steve Wilcox
June 15, 1996

Research papers

Effective and fast media planning tools for TV

Only a few companies and agencies in Germany offer specialized software for media planning. The following paper would like to give a general view of the common features and methods of calculation those programs offer and which are agreed of...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Uwe Czaia
June 15, 1996

Research papers

Not more of the same... more of something different

This paper looks at the evolution of peoplemeter-based measurement within TV audience research and the reasons for its growth. It argues that reliance on a single methodology like this was appropriate in a mass-market, homogeneous media environment...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: David Brennan
June 15, 1996

Research papers

EMS, the way ahead

The developments in international business, market structure in general and the organisation of marketing across Europe have changed the conditions of media research. Regional marketing and media planning, crossing borders of European countries and...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Marion Appel, Laura E. Wendt, Belinda Barker, Renee Mitchell
June 15, 1996

Research papers

What happens to the audience when a program changes time?

Loyalty to television shows is a vexing and important issue. While a show may get about the same rating from one week to the next, studies have shown that only about forty percent of this week’s audience will go on to watch next week’s...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Peter J. Danaher, Troy Stanton
June 15, 1996

Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

The development of the Chilean television industry in the past years runs parallel to two important phenomena: on the one hand, changes introduced in the TV regulatory framework made it possible to introduce cable television, and on the other a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames
June 15, 1996

Research papers

On the possibility of predicting ratings reliably

The paper reports on a secondary analysis of Australian People Meter data, using trend-series data analysis techniques. It places particular emphasis on deriving a neural network model of television audience estimates. The research program has been...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Ian Garland
Company: Nielsen
June 15, 1996