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Research papers

Happy malcontents

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other?...

Catalogue: Congress 2007: Excellence
Author: Krzysztof Zagorski
September 19, 2007

Research papers

In search of excellence

This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over...

Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007

Research papers

A quest for answers

Everyone wants to know why consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know whyThis presentation looks at alternatives to why and more broadly, the best questioning methods...

Catalogue: Congress 2007: Excellence
Authors: Sarah Hamburger, Stephen Phillips
September 19, 2007

Research papers

Leadership

This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence
Author: Simon Chadwick
September 19, 2007

Research papers

Racing past the barriers

With the help of path breaking innovative research, TVS, a leading two-wheeler company in India, moved beyond the conventional path of functional, technical and design superiority to build a deeper connection with the consumer through the brand. Set...

Catalogue: Congress 2007: Excellence
Authors: Poonam V. Kumar, Prasad Narsimhan
Company: KANTAR TNS Malaysia
September 19, 2007

Research papers

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence
Authors: John S. Pawle, Jaroslav Cir, Simon Patterson
Companies: Unilever, QRi Consulting Ltd.
September 19, 2007

Research papers

Beyond research

What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...

Catalogue: Congress 2007: Excellence
Authors: Philip De Wulf, Emmanuel Verhagen
September 19, 2007

Research papers

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007

Research papers

Stop asking questions

The challenge for MR is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interpretation and deriving meaning from this analysis; however, this...

Catalogue: Congress 2007: Excellence
Authors: Dave Snowden, Jochum Stienstra
September 19, 2007