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Research papers

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way
Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan
Companies: KANTAR TNS Malaysia, Unilever
September 22, 2009
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Citation

Mediratta, Suhirman and Srinivasan (2009a, September 22). Evaluating social mission projects in emerging & bottom of the pyramid markets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/evaluating-social-mission-projects-in-emerging-bottom-of-the-pyramid-markets


Research papers

Building citizen dialogue

This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...

Catalogue: Congress 2009: Leading The Way
Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry
September 22, 2009
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Citation

Wood, Wormald, Breeze and Parry (2009a, September 22). Building citizen dialogue. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/building-citizen-dialogue


Research papers

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way
Author: David W. Stark
Company: KANTAR TNS Malaysia
September 22, 2009
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Citation

Stark, D. W. (2009a, September 22). From social engineering to social networking. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/from-social-engineering-to-social-networking


Research papers

Future fuels

The presentation reviews the results of an 18 month research programme conducted for the Shell Future Fuels division beginning in August 2007 .The goal of the study was to better understand American and German driver attitudes towards alternative...

Catalogue: Congress 2009: Leading The Way
Authors: Leslie Pascaud, Duncan Macleod, Isabelle Remond
Companies: Added Value, Shell Global
September 22, 2009
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Citation

Pascaud, Macleod and Remond (2009a, September 22). Future fuels. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/future-fuels


Research papers

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way
Authors: Elvan Oktar, Fatma Çelenk
Company: IRIS Network
September 22, 2009
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Citation

Oktar and Çelenk (2009a, September 22). Today is actually tomorrow!. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/today-is-actually-tomorrow-


Research papers

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
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Citation

Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/more-more-more


Research papers

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way
Author: Stephan Götze
September 22, 2009
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Citation

Götze, S. (2009a, September 22). Sustainability as a monetary brand value. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/sustainability-as-a-monetary-brand-value


Research papers

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009
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Citation

Poynter, R. (2009a, September 22). Are communities an answer to the economic recession?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/are-communities-an-answer-to-the-economic-recession-


Research papers

Could I just ask you a few questions as you have sex on this park bench?

This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...

Catalogue: Congress 2009: Leading The Way
Authors: Anna Thomas, Rupal Mathur
September 22, 2009
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Citation

Thomas and Mathur (2009a, September 22). Could I just ask you a few questions as you have sex on this park bench?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/could-i-just-ask-you-a-few-questions-as-you-have-sex-on-this-park-bench-