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Case studies

Parallel views regarding the case of an East-West industrial cooperation

The case study summarizes the basic conceptions, advantages, risks and most important facts of the cooperation of ICI and a Hungarian company, TVM. After stressing the importance and sketching the types of international industrial cooperations, the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: P. S. Ellis, Gábor Hoványi
September 1, 1978
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Citation

Ellis and Hoványi (1978a, September 01). Parallel views regarding the case of an East-West industrial cooperation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/parallel-views-regarding-the-case-of-an-east-west-industrial-cooperation


Research papers

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Michel Barjanski, Jean-Louis Laborie
September 1, 1978
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Citation

Barjanski and Laborie (1978a, September 01). A low-cost approach to the development of a new sales management tool (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool-french-


Research papers

Are telephone interviews a useful alternative in image research?

Sceptical opinions have been voiced about the use of telephone interviews, in spite of its advantages. In particular in countries with a low degree of telephone penetration the lower representativity of the sample and consequently, poorer survey...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Tjarko H. Veldman
September 1, 1978
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Citation

Veldman, T. H. (1978a, September 01). Are telephone interviews a useful alternative in image research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/are-telephone-interviews-a-useful-alternative-in-image-research-


Research papers

Quality versus quantity (German)

The studies we want to speak about are: Firstly, a continuous quantitative observation of performance indicators from 1970 to 1975 mainly aimed at monitoring trends. The sample consisted of 400 representatively-selected radio and television dealers...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Johanna Von Rónai-Horváth, Hans-Joachim Büttner
September 1, 1978
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Citation

Von Rónai-Horváth and Büttner (1978a, September 01). Quality versus quantity (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/quality-versus-quantity-german-


Research papers

A proposal to evaluate research projects

One of the most important responsibilities of decision makers and also of research managers, including marketing and social research managers as well, is to select the best research projects among alternative ones to be undertaken. To determine the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Kemal Kurtulu
September 1, 1978
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Citation

Kurtulu, K. (1978a, September 01). A proposal to evaluate research projects. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-proposal-to-evaluate-research-projects


Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

The paper argues the flexibility and versatility of this approach to modelling in terms of scale, scope, type of marketing problem and type of product field. Six case histories are cited, ranging from a simple use of Trade Off as an input to a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: M. M. Blackston, J. A. Lunn
September 1, 1978
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Citation

Blackston and Lunn (1978a, September 01). An assessment of micro-behavioural modelling and its cost effectiveness. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-assessment-of-micro-behavioural-modelling-and-its-cost-effectiveness


Research papers

Following some drugs markets

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Bruno Jamet, Yves-Charles Quéroix
September 1, 1978
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Citation

Jamet and Quéroix (1978a, September 01). Following some drugs markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/following-some-drugs-markets


Research papers

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski
September 1, 1978
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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research


Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978
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Citation

Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/psychographics-and-retail-banking