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Research papers

Geographic marketing in financial institutions

This paper describes the reasons which have led us to use Geographical Information System technology at Banco Central Hispanoamericano, the procedures followed to implement the project, the information systems used, the achievements obtained and...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: Alberto Vilalta Calmet
May 1, 1996
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Citation

Calmet, A. V. (1996a, May 01). Geographic marketing in financial institutions . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/geographic-marketing-in-financial-institutions-


Research papers

Qualitative modelling

In the rush to implement cost-cutting procedures and deploy the latest management theory panaceas, management have neglected the need for motivated and loyal employees. This project represents the beginning of one organization's attempt to redress...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: James P. King
May 1, 1996
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Citation

King, J. P. (1996a, May 01). Qualitative modelling . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-modelling-


Research papers

Technology in banking

There can be little doubt that the influence of technology is fundamentally changing the nature of the relationship between our High Street banks and their customers. In the United Kingdom, this is most graphically illustrated by the growth in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: Doug Komiliades
Company: FDS International Ltd
May 1, 1996
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Citation

Komiliades, D. (1996a, May 01). Technology in banking . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/technology-in-banking-


Research papers

Mystery shopping

This paper looks at the evolution of large scale mystery shopping survey programmes, which in many instances is being driven by financial institutions. It describes how NOP has reacted to both the development of the market for performance measurement...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Jon Armstrong, Carole Arvanitis
May 1, 1996
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Citation

Armstrong and Arvanitis (1996a, May 01). Mystery shopping . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/mystery-shopping-