Resources Library by ANA

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Paul J. Donato, Roland Soong

May 1, 1994

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Joseph C. Philport

May 1, 1994

Testing consumer interest in the electronic highway: What do consumers want?

This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Barry Kiefl

May 1, 1994

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Richard S. Wilson, Roger E. Godbeer

Company: Colgate-Palmolive

May 1, 1994

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Toby Syfret, Peter Menneer

May 1, 1994

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Philippe Cattin, Remi Festa, Alain Le Diberder

May 1, 1994

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Richard Montesano

May 1, 1994

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Fabrice Carlier, Odile Le Moal

Company: Mediametrie

May 1, 1994

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Rachel Mueller-Lust

Company: Nielsen

May 1, 1994