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Research papers

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lee Weinblatt
May 1, 1994
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Citation

Weinblatt, L. (1994a, May 01). The multimedia wearable passive meter. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-multimedia-wearable-passive-meter


Research papers

The reliability of television audience ratings

Television audience ratings are extremely important for the evaluation of television programmes, stations and commercials. It is argued that, as a result of various sample and other characteristics of the Dutch people meter panel, daily ratings of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Arie K. den Boon
May 1, 1994
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Citation

den Boon, A. K. (1994a, May 01). The reliability of television audience ratings. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-reliability-of-television-audience-ratings


Research papers

Quality methods, quality results!

For over thirty years, the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. Its purpose has been to understand and improve television audience measurement, in order to increase the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Nicholas P. Schiavone
May 1, 1994
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Citation

Schiavone, N. P. (1994a, May 01). Quality methods, quality results! . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-