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Research papers

Qualitative research as a supplier of relevant and applicable action models

The paper focuses on the relationship between the research agency and its client and the production of client satisfaction within the context of business-to-business research. Client satisfaction and the quality of qualitative research is to a high...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jan De Tremerie
June 15, 1990
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Citation

De Tremerie, J. (1990a, June 15). Qualitative research as a supplier of relevant and applicable action models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-as-a-supplier-of-relevant-and-applicable-action-models


Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990
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Citation

Motte and Schapira (1990a, June 15). From hearing it said to seeing it done. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/from-hearing-it-said-to-seeing-it-done


Research papers

Modelling implicit dynamics

In order to bring system and discipline, without losing depth and sensitivity, into both data gathering and data interpretation of qualitative research, a holistic implicit model was developed. This Model is based upon a socio-biological and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: J. PauI Heylen
June 15, 1990
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Citation

Heylen, J. (1990a, June 15). Modelling implicit dynamics. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/modelling-implicit-dynamics


Research papers

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
June 15, 1990
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Citation

Minnee, S. (1990a, June 15). Shifting the scene, shifting focus. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/shifting-the-scene-shifting-focus


Research papers

Staying in touch

There are many ways of staying in touch with the consumer. As a researcher, I would have to bring up both quantitative and qualitative research. Clearly, quantitative has a major role in understanding the consumer in a lot of detail. At the same...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jay Faberman
June 15, 1990
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Citation

Faberman, J. (1990a, June 15). Staying in touch. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/staying-in-touch


Research papers

How the medium affects the message

The purpose of this paper is to show how accounting for the most recent developments in such a qualitative subject as semiology can profoundly alter the patterns of a quantitative discipline such as media planning. Media planning today is founded on...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: François Laurent
June 15, 1990
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Citation

Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-the-medium-affects-the-message


Research papers

Guruism to globalism?

How does the research buyer gauge the value of alternative qualitative proposals - that is, value in the broadest possible sense of input to the marketing process within the client company? The researcher/research company who has enjoyed previous...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Roger Jupp, Robin Challis
June 15, 1990
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Citation

Jupp and Challis (1990a, June 15). Guruism to globalism?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/guruism-to-globalism-