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Research papers

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008
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Citation

Brown, J. (2008a, September 26). The green shoots of technology. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-green-shoots-of-technology


Research papers

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence
Authors: Nick Bonney, Jonathan Fletcher
Company: Illuminas
September 19, 2007
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Citation

Bonney and Fletcher (2007a, September 19). Algebra, slide rules and hammers. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/algebra-slide-rules-and-hammers


Research papers

Consumer attitudes and behaviours

Humans are a 'neotenous' species, retaining youthful traits well into adulthood. This presentation explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for consumer research and marketing. Consumer...

Catalogue: Consumer Insights 2007
Authors: Julian Kenway, Jonathan Fletcher
Company: Illuminas
May 7, 2007
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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours