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Videos

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: David Hood, Marcin Penconek
Company: Nielsen
June 15, 2014

Research papers

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014

Research papers

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
September 26, 2013

Research papers

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Authors: Pete Doe, Robert Smith
Company: Nielsen
September 26, 2013

Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013

Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011

Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010

Research papers

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation
Author: A.K. Pradeep
Company: Nielsen
November 16, 2010

Research papers

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe
Authors: Claudia Suárez-Gapp, Frank Hofmann
Companies: Nielsen, Nestlé
October 19, 2010