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Research papers

The role of qualitative research in Asia

Qualitative research provides a unique opportunity for engaging in a dialogue with Consumers. This paper examines the following:- Qualitative Research and its practice in Asia;- Marketing implications of the changes taking place from Asian and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Jocelyn Pinijarom, Peter Cooper
Company: QRi Consulting Ltd.
November 1, 1996

Research papers

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
December 1, 1995

Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995

Case studies

Marketing Western brands to the new Europeans

This paper outlines a case study which demonstrates the practicalities and benefits of using high-grade qualitative research methodology in order to understand the fundamental attitudes, aspirations, and social influences impacting upon the Eastern...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Craig, Rupert K. Tower
Company: QRi Consulting Ltd.
June 15, 1993

Research papers

Internationalisation of qualitative research

This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1990

Research papers

Essence of international brand values

The general proposition is that successful international brand marketing depends upon a full understanding of the 'Essence' of the brand, and of the 'Essence' of local cultures. In some instances the Essence of the Culture is more important. In other...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Terry Hanby, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1990

Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985

Research papers

Humanistic advertising

This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Judie Lannon, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1983

Research papers

The fluctuating fortunes of the U.K. Social Democratic Party

This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983