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Research papers

Insights at work

The Arabian Gulf region is unique in its near isolation from even rudimentary marketing efforts until the early 1970s. Over the last three decades, particularly the last ten years, the region has seen momentous changes, fundamentally impacting the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Vishal Tikku, Rajesh Parupalli
Company: Unilever
March 30, 2003
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Citation

Tikku and Parupalli (2003a, March 30). Insights at work . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/insights-at-work-


Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina
Companies: Unilever, GfK
April 19, 2005
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Citation

Wren, Odlova and Drtina (2005a, April 19). Insights into the purchase decision process of low income customers in Central and Eastern Europe. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/insights-into-the-purchase-decision-process-of-low-income-customers-in-central-and-eastern-europe


Research papers

What I expect from my research department

What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are:- relevant- reliable- valid- cost effective research on the right time.

Catalogue: ESOMAR Congress 1989
Author: J. Ben F. Morel
Company: Unilever
September 1, 1989
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Citation

Morel, J. F. (1989a, September 01). What I expect from my research department. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/what-i-expect-from-my-research-department


Research papers

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993
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Citation

O'Dwyer and Al-Bassam (1993a, June 15). My problem is your problem. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/my-problem-is-your-problem


Case studies

Evolution of beauty: Dove case study

In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer...

Catalogue: Congress 2007: Excellence
Authors: Niels Schillewaert, Steven van Belleghem, Severine Distave, Tom De Ruyck
Companies: InSites Consulting, Unilever
September 19, 2007
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Citation

Schillewaert, van Belleghem, Distave and De Ruyck (2007a, September 19). Evolution of beauty: Dove case study. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/evolution-of-beauty-dove-case-study


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/brands-whispering-emotions


Research papers

Experience of bringing multinational companies on shore

Unilever markets over 1000 brands of packaged consumer goods in seventy five countries. This activity accounts for three quarters of its global sales. Its well-tried market development strategy has been systematically applied to the Arabian Peninsula...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: R. Gopalakrishnan
Company: Unilever
January 1, 1994
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Citation

Gopalakrishnan, R. (1994a, January 01). Experience of bringing multinational companies on shore. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/experience-of-bringing-multinational-companies-on-shore


Research papers

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
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Citation

Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/silence-behind-the-mirror