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Research papers

Regional diversity in China and its impact on pricing strategy

China, with its 1.2 billion people, presents itself as one of the most promising future markets for most multinational companies. China also has a proud and continuous history of more than five thousand years with one written language. However,...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lynn Y.S. Lin
Company: BBI Group
November 1, 1996
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Citation

Lin, L. Y. (1996a, November 01). Regional diversity in China and its impact on pricing strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/regional-diversity-in-china-and-its-impact-on-pricing-strategy


Research papers

The changing faces of Chinese women

China has been described as a sleeping dragon that has just woken up. The economic reform, combined with the rapid growth of foreign investment, has propelled the economy to double digit growth. The process of opening the Chinese economy is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Yim Ling Sum
Company: Nielsen
November 1, 1996
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Citation

Sum, Y. (1996a, November 01). The changing faces of Chinese women. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-changing-faces-of-chinese-women


Case studies

The little emperor

In the ever changing business environment of emerging markets such as China, the advantages of being a first mover are immense. While the importance of market research in new product development is unquestioned, all too often it is resisted for being...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Amit Bose, Khushi Khanna
Company: PepsiCo
September 1, 1996
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Citation

Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-little-emperor--4835


Research papers

To work or not to work

The unprecedented economic boom in China has resulted in a high demand for local managerial talent, as most multi-nationals have recognised that in order to sustain their business growth, they need to localise fairly rapidly. Consequently, the young,...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Khushi Khanna
September 1, 1995
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Citation

Khanna, K. (1995a, September 01). To work or not to work. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/to-work-or-not-to-work


Research papers

A bull in a China shop

The economy in China is growing at an unprecedented rate. It is forecast that its GDP will overtake the USA by the year 2030. While agricultural output is threatened by mass migration to the cities, the industrial, retail and financial sectors are...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Kate Shanahan, Trevor Sharot
Company: Nielsen
September 1, 1995
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Citation

Shanahan and Sharot (1995a, September 01). A bull in a China shop. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-bull-in-a-china-shop


Research papers

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
June 15, 1990
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Citation

Robinson and So (1990a, June 15). The cultural dimension and qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-cultural-dimension-and-qualitative-research