You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Corporate Social Responsibility (Csr).
ANA has found 36 results for you, in 496 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Revue Française du Marketing (Juin 2010)

Ce numéro de votre revue vous offre quatre articles qui répondent à nos voeux demixité: deux proviennent de professionnels et deux d'enseignants; troistraitent des modalités précises d'une étude de marché, le quatrième...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2010
×

Citation

, A. (2010a, June 01). Revue Française du Marketing (Juin 2010). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2010-


Research papers

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way
Author: Fabián Echegaray
Company: Market Analysis
September 22, 2009
×

Citation

Echegaray, F. (2009a, September 22). When consumption becomes political. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/when-consumption-becomes-political


Research papers

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009
×

Citation

Oxley, M. (2009a, September 22). Looking under the hood of CSR. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/looking-under-the-hood-of-csr


Research papers

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
×

Citation

Friedman, De Ruyck and Verhaeghe (2009a, September 22). The longest day. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-longest-day


Research papers

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way
Authors: Elvan Oktar, Fatma Çelenk
Company: IRIS Network
September 22, 2009
×

Citation

Oktar and Çelenk (2009a, September 22). Today is actually tomorrow!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/today-is-actually-tomorrow-


Magazines

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2009
×

Citation

, A. (2009a, July 01). Revue Française du Marketing (Julliet 2009). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-julliet-2009-


Research papers

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Lutfee Huang, Nicola Lindsey
Company: WisdomAsia Marketing and Research Consulting
April 7, 2009
×

Citation

Huang and Lindsey (2009a, April 07). The global consumers' view on corporate responsibility. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-global-consumers-view-on-corporate-responsibility


Research papers

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008
×

Citation

Brown, J. (2008a, September 26). The green shoots of technology. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-green-shoots-of-technology


Research papers

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring
Companies: Ipsos MRBI, The Coca-Cola Company
September 26, 2008
×

Citation

Ross, Stenger, Lovejoy, Rodriguez and Pring (2008a, September 26). Let it flow!. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/let-it-flow-