Resources Library by ANA

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Michael Dorsch

Company: forsa

November 20, 2013

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way

Author: Ray Poynter

September 22, 2009

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008

Authors: Luc Rens, Douwe Rademaker

June 16, 2008

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007

Author: Dirk Engel

November 12, 2007

Quantitative measurement

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf

June 15, 1999

Quantitative measurement (Spanish)

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf

June 15, 1999

Higher added value from marketing research

Today’s European automotive industry places increasing pressure on market researchers to carry out more and better research yet market research budgets are squeezed. This paradox creates an untenable situation. Internal clients are disappointed...

Catalogue: International Automotive Marketing Conference 1998

Author: Joop van der Vegt

June 15, 1998

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Francis Salerno, Mihai Calciu

September 1, 1997

Needs of a telecom operator

The telecommunications industry has become dynamic due to the growth of new services, introduction of new technologies, and increasing competition between telecom operators. In such a dynamic situation it is difficult to take a snap-shot of the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Atul Sinha

Company: Philips International

June 15, 1996