You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Costs.
ANA has found 31 results for you, in 265 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Quantitative measurement

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf
June 15, 1999

Research papers

Quantitative measurement (Spanish)

The aim of the following document is to shed light on the scenario where the communication media sector in Chile currently operates specifically relating to outdoor advertising advertising agencies and sponsors providing them with a tool which...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf
June 15, 1999

Research papers

Higher added value from marketing research

Today’s European automotive industry places increasing pressure on market researchers to carry out more and better research yet market research budgets are squeezed. This paradox creates an untenable situation. Internal clients are disappointed...

Catalogue: International Automotive Marketing Conference 1998
Author: Joop van der Vegt
June 15, 1998

Research papers

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Francis Salerno, Mihai Calciu
September 1, 1997

Research papers

Needs of a telecom operator

The telecommunications industry has become dynamic due to the growth of new services, introduction of new technologies, and increasing competition between telecom operators. In such a dynamic situation it is difficult to take a snap-shot of the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Atul Sinha
Company: Philips International
June 15, 1996

Research papers

Fine tuning the media vehicle selection

This paper attempts to provide marketing and media professionals with a new way of looking at how their money is being spent. When multi-million dollar decisions are taken on advertising spend, markerers tend to fall back on a traditional approach to...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Stan Sthanunathan
March 1, 1996

Research papers

Utilising continuous panels for qualitative research (Spanish)

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994

Research papers

Utilising continuous panels for qualitative research

This paper describes the methodology involved in what we have called the "Continuous Qualitative Panel". The tool is a result of the combination of different research techniques, such as individual interviews, group sessions, consumer panels, market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Eduardo Garcia, Roberto Castro
September 1, 1994

Research papers

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jerker Nilsson, Petri Ollila
June 15, 1994