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Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974

Research papers

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: M. l. Sugar
May 1, 1974

Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974

Research papers

How to calculate market research projects

As a rule variable aspects of problems are determining factors in research projects in the field of market, opinion and social surveys and it is necessary to proceed with an eye to the variability in method and to the target groups in different...

Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
August 1, 1969