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Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997
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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-


Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine
September 1, 1994
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Citation

Alexander, Bijapurkar and Valentine (1994a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets


Research papers

What can consumer research tell us about why people wear perfume?

Despite our inadequate understanding of the physiologial and psychological mechanisms involved in odor perception, the efforts of many researchers interested in these issues is beginning to throw more light on the variety of reasons why people wear...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hugh Bain
June 15, 1993
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Citation

Bain, H. (1993a, June 15). What can consumer research tell us about why people wear perfume?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-can-consumer-research-tell-us-about-why-people-wear-perfume-


Research papers

Socio-cultural indicators

The technical team of Line Staff, in collaboration with the Department of Culture of the Autonomous Government of Catalonia, has developed two tools designed to optimize the analysis of cultural behavior: - Socio-Cultural Index (SC!) - Activity Index...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Jordi Guixà, Miquel Pardina
September 1, 1992
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Citation

Guixà and Pardina (1992a, September 01). Socio-cultural indicators . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/socio-cultural-indicators-


Research papers

Understanding culture in international marketing

Culture is a word frequently used but insufficiently defined and delineated, especially in the marketing context. This paper offers some definitions of culture and its component dimensions, which are intended to be of use to marketing...

Catalogue: Conference 1991: International Marketing Research
Author: Mary Goodyear
June 15, 1991
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Citation

Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/understanding-culture-in-international-marketing


Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
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Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989
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Citation

Zetterberg, H. L. (1989a, June 15). The communication society. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-communication-society


Research papers

Strong brand personality and multi-country appeal

Strong brand personalities seem to need deep roots into local culture, whereas multi-cultural ambitions rule out names with only specific geographically limited meanings. As names are expected today to concentrate much of the projected positioning,...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Olwen H. Wolfe
June 15, 1988
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Citation

Wolfe, O. H. (1988a, June 15). Strong brand personality and multi-country appeal. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strong-brand-personality-and-multi-country-appeal


Research papers

Marketing and research in the Arab World

This paper aim at illustrating the challenges felt by blue chip FMCG companies in formulating their marketing mix strategies in today's Arab markets, giving examples of the question marks facing its products, pricing and promotional policies. The...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Bob Williams, Mansour Elganady
June 15, 1987
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Citation

Williams and Elganady (1987a, June 15). Marketing and research in the Arab World. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-and-research-in-the-arab-world