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Videos

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ian Goulding, Libby Watkinson
September 8, 2019

Videos

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018

Research papers

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018

Videos

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010

Research papers

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
Company: GfK
April 20, 2010

Magazines

Revue Française du Marketing (Avril 2006)

Ce numéro de la Revue Française du Marketing analyse la relationentre le consommateur et la marque sous trois «angles de vue». Ce numéro de la Revue Française du Marketing ne prétend pas couvrir tout lechamp des travaux sur la...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2006

Research papers

Is the product becoming the key player again?

Researchers have found that really strong brands have gone a step beyond achieving differentiation to develop deep relationships with consumers. In other words, product differentiation is not enough. In a deep relationship, hence in a strong brand,...

Catalogue: Latin America 2005
Authors: Luís Alfredo Lagos, Paula Carramenha
October 23, 2005

Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Research papers

Facilitating customer relationships through marketing research

Proprietary panels have been adopted by many organizations to lower costs and speed up market research.Kodak has taken the proprietary panel a step beyond to develop a mechanism to enhance their customer relationships.This paper reviews how Kodak and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Berni Stevens, Thomas Catalano
September 19, 2004