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Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Landell Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you--10666


Videos
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Citation

Mall, J. (2018a, November 11). Data science mirrors psychology in surprising ways. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-science-mirrors-psychology-in-surprising-ways


Videos

Profiting

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
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Citation

Holland and Holland (2018a, November 11). Profiting. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/profiting


Videos

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Arfa Syed
Company: Kantar
November 11, 2018
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Citation

Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend-


Videos
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Citation

Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-edge-summary