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Videos

Design in the age of AI

The main 3 takeaways of the presentation are: - How will the 4th Industrial Revolution change design?- Why is 'ease of use' no longer the pinnacle of good design in the Age of AI?- What are the five principles for design moving forward?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Robin Beers
June 11, 2020
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Citation

Beers, R. (2020a, June 11). Design in the age of AI. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/design-in-the-age-of-ai


Research papers
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, November 07). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, January 11). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers-8945


Research papers

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Satsuki Suzuki
Company: Kantar
October 1, 2015
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Citation

Puleston and Suzuki (2015a, October 01). The quest to design the perfect icon. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-quest-to-design-the-perfect-icon


Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-icon-experiments


Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Research papers

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-future-looks-creative


Research papers

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck
Companies: InSites Consulting, Heineken
September 13, 2012
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Citation

De Boeck, Eising, Van Hoff and De Ruyck (2012a, September 13). Designing the club of tomorrow. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/designing-the-club-of-tomorrow